Japan’s console game market experienced a staggering growth of 138.8% in 2025, primarily fueled by the launch of the Nintendo Switch 2. According to a report from Kadokawa Game Linkage and Famitsu, the market reached an impressive 418.13 billion yen (approximately $2.64 billion USD) by the end of the year, showcasing a remarkable surge in both hardware and software sales. The Nintendo Switch 2 was a game-changer, selling 3.784 million units in Japan alone, while the original Switch added another 1.

Japan’s console game market experienced an astonishing growth of 138.8% in 2025, reaching a staggering 418.13 billion yen (approximately $2.64 billion USD). This remarkable surge can be largely attributed to the launch of the Nintendo Switch 2, which sold nearly 3.8 million units in its first year. The data, sourced from Kadokawa Game Linkage and Famitsu, highlights the significant impact of hardware sales, which rose by 149.3%, alongside a 121.0% increase in physical software sales compared to the previous year.