SEGA’s latest financial report reveals a concerning trend: its new game releases, particularly Sonic Rumble, have significantly underperformed against expectations. The report highlights quality issues and stagnant sales growth across both new and existing titles, raising questions about the company’s current strategy in the competitive gaming market. In the third quarter of 2025, SEGA noted that both full-price and free-to-play games did not meet sales targets. Sonic Rumble, a highly anticipated 32-player online title, was specifically mentioned for its disappointing performance, with key performance indicators (KPIs) such as customer acquisition falling short.